Comments on: What can good audio do for my online biz? http://onlinesoundadvice.com/2009/what-can-good-audio-do-for-my-online-biz/ Practical Advice for Making Your Products Sound Better Sat, 05 Jun 2010 04:49:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Christy http://onlinesoundadvice.com/2009/what-can-good-audio-do-for-my-online-biz/comment-page-1/#comment-30 Christy Fri, 24 Jul 2009 15:49:18 +0000 http://onlinesoundadvice.com/?p=51#comment-30 Bart, I can't wait to hear you one of these days! You're right, you can miss a tremendous amount by reading only the written word. Particularly in our let's-cut-corners-and-make-it-fewer-than-140-characters culture. ;) Audio isn't always the right solution for everyone, but it's something everyone should at least consider as they grow their business. Bart, I can’t wait to hear you one of these days! You’re right, you can miss a tremendous amount by reading only the written word. Particularly in our let’s-cut-corners-and-make-it-fewer-than-140-characters culture. ;) Audio isn’t always the right solution for everyone, but it’s something everyone should at least consider as they grow their business.

]]> By: Christy http://onlinesoundadvice.com/2009/what-can-good-audio-do-for-my-online-biz/comment-page-1/#comment-29 Christy Fri, 24 Jul 2009 15:47:21 +0000 http://onlinesoundadvice.com/?p=51#comment-29 Dave, you're absolutely correct that podcasting can drive traffic to your site. However, not everyone can (or is willing to) invest in the time required to really do podcasting well. Even occasional audio components can make a tremendous difference. And for those whose primary income stream is teaching or coaching, audio-based teaching/coaching products can radically increase your reach. Dave, you’re absolutely correct that podcasting can drive traffic to your site. However, not everyone can (or is willing to) invest in the time required to really do podcasting well. Even occasional audio components can make a tremendous difference. And for those whose primary income stream is teaching or coaching, audio-based teaching/coaching products can radically increase your reach.

]]> By: Bart Gragg | Blue Collar U http://onlinesoundadvice.com/2009/what-can-good-audio-do-for-my-online-biz/comment-page-1/#comment-27 Bart Gragg | Blue Collar U Thu, 23 Jul 2009 17:06:57 +0000 http://onlinesoundadvice.com/?p=51#comment-27 Christy; Well said, especially concerning how the written word can be very lacking in emotion and thus open to mis/re-interpretation. In face to face meetings the words we choose are only about 7% of the actual communications. Tone of voice and pace (something the written word rarely transmits) account for about 30%+. Body language the balance. When someone reads a memo, blog or any other text, unless they know the writer personally, they miss 90%+ of the potential communications. Audio is my next step for blogging. One of the reasons I blog is so that prospects get a sense of who I am as I write with 'my voice'. But an audio blog will make that measurably superior. Keep up the good words! Christy;

Well said, especially concerning how the written word can be very lacking in emotion and thus open to mis/re-interpretation. In face to face meetings the words we choose are only about 7% of the actual communications. Tone of voice and pace (something the written word rarely transmits) account for about 30%+. Body language the balance.

When someone reads a memo, blog or any other text, unless they know the writer personally, they miss 90%+ of the potential communications.

Audio is my next step for blogging. One of the reasons I blog is so that prospects get a sense of who I am as I write with ‘my voice’. But an audio blog will make that measurably superior.

Keep up the good words!

]]> By: Dave Jackson http://onlinesoundadvice.com/2009/what-can-good-audio-do-for-my-online-biz/comment-page-1/#comment-26 Dave Jackson Thu, 23 Jul 2009 16:37:54 +0000 http://onlinesoundadvice.com/?p=51#comment-26 Audio adds tone of voice, sarcasm, and basically personality to your website. Don't just stop at audio on your website, create a podcast to drive traffic to your website. Podcasting has grown by 45% in the last year. Audio adds tone of voice, sarcasm, and basically personality to your website. Don’t just stop at audio on your website, create a podcast to drive traffic to your website. Podcasting has grown by 45% in the last year.

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